Resources

Armour Home is part of Armour Group Plc, a company listed on London’s Alternative Investment Market and holder of the coveted “AIM listed Company of the Year” Award 2004.

AHE was formed in 2003 as a result of the acquisition of Veda Products Ltd, QED Audio Products Ltd and Goldring Products Ltd. Myryad Systems Ltd was added to the group in 2004.

MARKETING

  • 10 dedicated marketing staff
  • Product guides and brochures
  • Press Relations
  • Advertising
  • Packaging
  • Websites/Product Brochures/DVDs
  • Sales support/Promotions/Point of Sale
  • Exhibitions
  • Showroom display stands

WAREHOUSING & DISTRIBUTION

  • 100,000 sq ft of high-tech warehousing with £6 million in stock
  • 5,500 Pallet bays
  • UK and Overseas dispatch
  • Computerised dispatch system
  • 25,000 parcels per month
  • Two daily collections
  • Next day delivery

PRODUCTION

  • Purchasing - component & product sourcing
  • Far East office/staff
  • New Product and prototype development
  • Production and full assembly
  • Testing and fault finding
  • Storage and dispatch
  • Servicing, repair, sales service & support
  • Web based Custom Cables service

RESEARCH AND DEVELOPMENT

  • 17 qualified R&D/BD team
  • Award winning unique high performance products
  • Highly focused evaluation and project management systems
  • New product projects - 40 p.a.
  • Extensive knowledge base
  • Sound quality testing studio
  • Technical evaluations and testing
  • Market research with knowledgeable customer input and support

SALES

  • Comprehensive and complementary product portfolio
  • Over 1,500 consumer and custom installation products
  • Sales to more than 3,000 customers
  • 6 dedicated specialist brand managers
  • 25 area sales managers
  • 20 internal sales staff offering fast and friendly order processing and next day delivery service - 300 orders per day
  • Export team supporting sales to 150 international distributors in 70 markets
  • Bi-monthly sales/supplier meetings

TECHNICAL SUPPORT AND TRAINING

  • Manchester training centre coming soon
  • Fully equipped high-tech training centre
  • Showroom with interactive product display stands
  • 2 highly specified demonstration rooms
  • 6 full time dedicated training and technical staff
  • Qualified field training in UK and overseas
  • Over 50 training modules
  • Product specific and generic industry training
  • Training for:
    Installers and independent retailers
    Distributors and consumers
    Architects and designers
    Developers and house builders
    Site managers and showroom staff