Alphason first with new initiative - Accessories for the Accessory!

AV furniture is now regarded as a category in its own right. So it is not surprising the UK's leading AV furniture manufacturer is planning to launch a 'family' of matching lifestyle items. These start with media storage units and coffee tables for their popular Ambri and Aspect ranges.

Alphason Designs' Chief Operating Officer Chris Emerson commented: "The AV furniture market has now expanded to a point where a support is now regarded as a piece of furniture. As the market leader, we decided to take this one step further and produce a range of matching accessories for the accessory. From our initial feedback from our retailers we are confident that this will be a winner - not least with female consumers who will be more inclined to buy a 'package' of matching products for the living room".

He continues: "This new development has really evolved from the move away from the traditional 4 poles and 3 glass shelves scenario. Alphason was the first to design innovative new TV supports and expanding this to matching lifestyle items for the living room, just seemed a natural step."