QED CABLES CROSS THE POND

Armour Home Electronics have announced that their award-winning* QED cable brand is now to be sold in the USA.

The distributor appointed to handle distribution is Lenbrook America, a Massachusetts-based company specialising in audio/video and custom install products, who already represent NAD and PSB speakers in the United States.

Says Lenbrook America’s President Bob Brown: “We are pleased to add QED to our business portfolio as it represents the same values and brand position that have contributed to the success of NAD and PSB. All three are world class audio brands, highly driven by passionate people who love music and are proud to be called audiophiles.”

Mr.Brown revealed that a new division, QED America, will be established to market and distribute QED cables in the U.S., and that QED America will employ a strategy similar to that used to position QED in the U.K., where it is clearly the most successful specialist cable brand.

Bob Abraham, founder of QED Audio Products, added: “This partnership with Lenbrook America offers tremendous synergy with QED and is an ideal match in every conceivable aspect. Our continued success in the UK market has meant we are able to expand our export operations into new areas and this opportunity to break into the world’s biggest market could not have come at a better time. Needless to say, we continue to investigate world markets and welcome approaches from potential distributor partners.”

QED manufactures an extensive family of products, including speaker cables, audio and digital interconnects, subwoofer cables, and video interconnects, as well as a professional installation series. The latest computer-aided design techniques allow QED’s research and development team to keep pace with technological advances and deliver products that achieve the highest levels of performance and reliability. As a result, QED speaker cables and interconnects are recommended by many of the world’s leading manufacturers of stereo and home theatre equipment.

*At the last What Hi-Fi Awards QED cables won an unprecedented Five Awards.